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new mover postcard design

The Outreach New Mover Plus program automatically mails a postcard invitation from your church to every new mover in your selected areas. PLUS it provides your church with exclusive features to reach more visitors and track who is coming from your mailing!

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New Mover Plus Features:

There are other new mover programs out there, but the Outreach New Mover Plus program - which automatically mails an invitation from your church to every new neighbor in your selected area each month - has exclusive features that will result in more visitors, and the ability for you to track who is coming because of your mailing!

• FREE Name Personalization - Increase response rates up to 200% by printing the recipient’s first name or family name on the front of the card.

• $25 in FREE Coffee Gift Cards - Your postcard invitation will include a callout for the visitor to receive a free $5 coffee gift card when they bring the postcard to church. This will increase your response rates and help you track who is coming. And we provide you the first five gift cards - for free! Learn more

• Targeted Mailings - Our exclusive online mapping system allows you to choose the USPS carrier routes that will receive your postcards, giving you complete control over the reach of your invitations. Enter your address above to try it free!

• FREE Monthly List of Recipients - You will receive a report listing each of the homes who received your invitation for the month. Great for follow up, prayer teams or home visits.

• Easy one-time set-up and automatic monthly mailings - Once you sign up and choose your mailing areas and postcard design, we do the rest! Each month we will automatically mail invitations for your church and send you the report. Click here to see Postcard Designs.

The New Mover Program Features

Send a custom postcard invitation to every new family in your community each month! The New Mover Program from Outreach provides your church with:

Automatic Mailings

Set it up once and your invitations go out every month – no labels or stamps!

Budget Friendly

$.79 based on free non-profit mailing authorization number - $.89 cents without the non-profit authorization number.

Professional Designs

Our professional, tested designs and optional variable data printing ensure your invitation will get noticed in the mailbox.

New! Monthly Reports

View online reports and maps of New Mover activity around your church before you sign up, then receive the names and addresses of the people who received your invitations!

Good Stewardship

Studies show if just ONE person joins your church annually, your costs are recouped.

Custom Dashboard

New Management Dashboard allows you to view your reports and update your selections online

Targeted Area Selection

Select the specific areas to receive your postcards - even if they are in different areas! Our new targeted selection process allows you to see the postal carrier routes and select and remove the ones you want.

Personalized Postcards

Most designs can include the recipient’s first or family name on the card. Studies show personalization can increase response rates up to 200%!

Additional Options

New Mover Program members can limit the number of postcards sent, mail two invitations a month, and “jump start” their outreach by extending their first mailing to invite people who have moved in the past 2-6 months.

Customize Your Postcard — See Designs Below

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DID YOU KNOW?

Moving is the third most stressful event in life. New movers are more likely to respond to an invitation to church than other people in your community so it’s important to reach out.

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Million people move a year

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Percent of moves are job related

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Number of moves in average lifetime

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Percent of people don't live in home state

Word On The Street

Our customers are having great success growing their church using our New Mover Program. But don't take our word for it ...

"Our church has used the New Mover Program to reach out to new customers for four years. We know it's been successful because we ask our guests to identify how they first heard of our church, and we hear about the card they received. Some guests bring their postcards in with them. We really like how we can customize the printed materials and the mailing list to maximize our exposure and craft a message that fits our congregation. Thanks, Outreach, for this great tool!"

Pastor Ron Daughin
Olmsted Community Church

"The New Mover Outreach Program has been a great success. Each month it generates phone calls and emails...what a great idea!"

Jim Yelvington
Sanctuary Church

"[Your] New Mover Program raises awareness of our church throughout the community and provides low-cost, personalized invitations to people we otherwise would not reach."

Chad Williams
First Day Church

Frequently Asked Questions

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How does the Outreach New Mover Plus Program work? Every month, Outreach will obtain a list of new movers in your selected areas. We will then address and mail postcards to each new mover on behalf of your church, inviting them to your weekly services.
What makes your program unique? There are several features that make the Outreach New Mover Plus Program unique: First, it is the only new mover program that allows you to select specific areas to mail to instead of a general radius and allows you to do this BEFORE you sign up. It’s the only program that offers variable data personalization featuring the recipient's name printed as part of the design, free - other companies do not offer this service at all or charge extra for it! Also, the Outreach New Mover Plus subscription includes 5 free coffee gift cards to help increase your response rates and to provide additional tracking of your visitors. Finally, the Outreach New Mover Program is a complete, turnkey program: we do it all for you, including delivery to the post office, and you get a monthly list of recipients that allows you to follow up and reach out to your families again. Plus there are no contracts or obligations. You can cancel at any time.
How do the free coffee gift cards help me reach New Movers? We want to help your church see more visitors from your New Mover mailings. Offering a free gift on your postcard provides an extra incentive to the person who receives it to come visit your church. In addition, it provides you with a tracking mechanism. The visitor brings the postcard in to receive their coffee gift card and you know that your postcard mailing is working!
To take advantage of this program, be sure to request the Free Coffee Card callout on the back of your postcards when our team creates your postcard design. There will be an option on the online form you will complete.
However, keep in mind that some people will still be shy or reluctant to let your church leadership know that they are visiting. Or they may not bring their card in until they have attended a few weeks.
Once I use up my coffee cards, how do I get more? Outreach has provided you with five Starbucks $5 gift cards to get you started. We would encourage you to partner with a local coffee shop or choose your prefered coffee vendor to purchase additional cards to use after the first 5 are gone.
Why do so many churches do new mover outreaches? Every year 45 million people move to a new home. Studies show that these new neighbors are often looking for ways to connect to their new community and make new friends. Sometimes New Movers are also going through a life transition like being newly married or divorced, becoming an empty nester or having a baby, or moving away from family - during these times people are often more open to spiritual discussions and in need of support. New Movers are a very responsive audience to church invitations and church events.
How much does it cost? If your church has a non-profit postage permit, each card is only 79¢ each including printing, addressing and delivery to the post office. There is a one-time set up fee of $79.95. If you do not have a non-profit permit, your costs will be about 10 cents higher per card.
Can I limit how many postcards are mailed each month? Yes, you can set a limit. To be effective and see results, you cannot set a limit below 50 postcards a month.
Are there minimum quantities required? We want your postcards to be effective, therefore you cannot set a limit below 50 postcards per month.
Where do the lists come from? Are they accurate? Outreach acquires our lists from a specialist in new mover data. They pull information from property titles and deeds, utility company hookups, magazine change of address, and NCOA data. The names are compiled and filtered to ensure the list is as accurate as possible.
When are the church postcard invitations mailed? Regular New Mover invitation mailings are delivered to the post office the last week of each month. The Multi-Reach mailings are sent approximately two weeks later to the same households to increase response rates.
After our monthly postcards are sent, how many new people should I expect? Your response rates will vary depending on how many invitations are being sent and what other marketing your church is doing in the community. Visitors may not respond immediately; it is more common to see a trickle of visitors over several weeks. Studies show that it can take up to 7 "touches" before someone responds to a marketing campaign, so as you continue to promote your church through other marketing techniques you will see higher response.
Can I change my church postcard design? Yes, however there is a $29.95 design modification fee if changed to another existing New Mover Design, or submit your own print-ready design. A modification fee of $59.00 applies if changing to a design that is not currently a New Mover Design, and $75 fee applies for a full custom design.
How will I know who has received the postcard invitations? Every month you will receive a report showing the number of cards and the information on each new neighbor who receives the postcards so you can follow up later. We will also include your mailing address when we send the postcards so that you will receive a postcard the same time as your new neighbors.
How will I receive the reports of new movers for follow up? The reports are sent via email with an MS Excel spreadsheet attachment. You will receive the name and address for each person who received a postcard from your church that month.
Can you bill my church for the subscription? At this time, only Credit Card payments are accepted for the New Mover Subscriptions. Your card will be charged each month on the day your postcards are sent to the post office around the 28th of the month.
What if I'm not happy with the service? You may cancel the service at any time - there are no long term contracts or obligations. The New Mover Program does have a guarantee: if another new mover program produces better results than the New Mover Outreach program, we will refund your $79.95 set up fee so you can switch back. You must have tried the New Mover Outreach program for at least four months. Call for details.